CLIENT: Corona Norco Unified School District

PROFILE: CNUSD consists of thirty-one elementary schools, eight intermediate/middle schools, five comprehensive high schools, a middle college high school, and three alternative schools. The district serves over 53,000 students in the diverse communities of Corona, Norco and Eastvale. CNUSD is the largest school district in Riverside County and the tenth largest district in California and has been providing quality education to the students of the Corona and Norco area for over 125 years.

CHALLENGE: We were first called on by this school district in California to execute a vision they had for a new program. The program was called Passport To Success. The idea was to encourage students, K - 12th grade, to earn badges based on various educational accomplishments. The badges served as stamps on their Passport To Success. The challenge was to bring this idea to life in all visual forms that would be welcoming to students, faculty, and staff.

SOLUTION: Working with the administrative staff and their educational consultants, we were able to bring the idea to life through original storytelling style copywriting, graphically designed and illustrated visuals, a series of badge icons, website development, and video production. The result was an award-winning program that is still actively encouraging students to collect more badges towards success. We're very proud to have played a key role in this educational project.

EIGHT HORSES DELIVERABLES: Consulting, Product Positioning, Copywriting, Graphic Design, Custom Illustrations, Website Development, and Video Production.