CLIENT: Dorco USA
PROFILE: Headquartered in San Diego, CA, Dorco USA is a leading distributor of technologically advanced and superior quality disposable shavers, shaving systems, and shaving accessories for men and women. Its product origins date back to 1955 when a small company named Dorco was founded in South Korea. Today, Dorco is Asia’s market leader for disposable shaving products and is a household recognized brand in numerous Asian countries. Dorco's products are sold in over 100 countries.
CHALLENGE: Although they had been selling their razors in the United States, the brand name Dorco was relatively unknown because their primary distribution was via private label brands. They were, in essence, the great razor behind other brands like CVS, Sam's Club, Walgreens, Family Dollar as well as other notable retailers. However, they wanted to introduce Dorco direct to consumers and market their own brands. This was the challenge.
SOLUTION: At first, the company was very skeptical that our key recommendation would work. We recommended building and marketing an Ecommerce site with their full line of shaving products for men and women they could take direct to consumers. The site was well received by consumers and a whole new online razor industry was born. Today, this Ecommerce website is their primary method of sales to reach consumers and it has become a multi-million dollar revenue channel for Dorco. Most recently, the site ranked #3 in Black Friday sales volume for BigCommerce, a leading Ecommerce platform.
EIGHT HORSES DELIVERABLES: All services provided by Eight Horses. In essence, we served as their outsourced marketing department.